| Opportunity Green - Staying Green and Going Big |
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| Sunday, 16 November 2008 05:05 |
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At the Opportunity Green conference held at UCLA November 8-9, many themes related to the growth and changing direction of the green business movement were discussed by the great variety of green leaders present.One particularly interesting theme was about the mixed feelings some green entrepreneurs have about going big with their business.Everybody is eager for success, but green entrepreneurs often fear that scaling up products to reach the masses requires compromises that would negate the benefit of what they are doing and hurt the brand in the long run.
Most green products today are still niche products, perhaps as a result of this fear. At the conference Josh Dorfman, author of “The Lazy Environmentalist”, said that contrary to what many are saying, “Green has not gone mainstream.” Some products are starting to change this, like the Prius and Green Works cleaning products from Clorox, but even these successes represent a small percentage of the overall market. Organic food is big, but it’s still only about 3% of the food we eat.
Do products have to be small to be green? Do they sacrifice something in going big? |
Santa Fe company charged with improperly handling carcinogenic asbestos materialsA Santa Fe paving firm has been accused of illegally dumping asbestos. The New Mexico Environment Department issued a compliance order against Advantage Asphalt, alleging the company mishandled the hazardous material in early 2009. The company bagged pipes containing the material during a road project in Bloomfield, New Mexico. Those... Green @ Work | | Saturday, 4 September 2010 |
Ocala building slated for demo following asbestos removalThe Ocala City Council has approved a $11,044 grant to demolish the old Brick City Printing Building, reports Ocala.com. The building, situated on 316 North Magnolia Avenue in Ocala, Florida, is owned by Virginia Hitt. The grant has been awarded to Hitt, in order to fund the demolition. The grant... Green @ Work | | Friday, 3 September 2010 |
Couple awarded $7.5 million in asbestos suitA Trenton, New Jersey couple has been awarded a $7.5 million settlement in their asbestos-related case. The settlement was awarded to a woman who contracted mesothelioma from secondhand asbestos exposure. Bonnie Anderson was exposed to the hazardous material while washing her husband’s work clothes. Mr. Anderson worked with Exxon from... Green @ Work | | Thursday, 2 September 2010 |
The Senior Care Franchise Services Sector Still Seems UnstoppableTalk about filling an unmet need. Yes..it"s still an unmet need. Just because there are over 30 different franchises offering various medical and non-medical senior care services, it doesn"t necessarily mean that our senior population is being taken care of....Visit my Blog... Green @ Work | | Thursday, 2 September 2010 |
Close to fifty companies named in asbestos lawsuitA son has filed suit against 45 companies, alleging the defendants negligently exposed his father to asbestos, and ultimately caused his death, reports The Southeast Texas Record. Fred Brinkman, Jr. filed the suit on behalf of his father, Fred Brinkman, on August 23 in the Jefferson County District Court. Brinkman... Green @ Work | | Wednesday, 1 September 2010 |
We Ecopreneurs- empowering local village women for sustainable income generationRecently our campaign Climate Project Connectors started a new voluntary initiative “We Ecopreneurs” to empower local village women in the sub division Balakot (Pakistan) by exploiting opportunities for income generation through organic farming. There are reasons that we started this initiative.Visit my Blog... Green @ Work | | Tuesday, 31 August 2010 |
Connecting Consumers to Causes on BloomSpotEditor’s note: This is a guest post by Emily Smith, Manager of Marketing and Business Development at BloomSpot, sharing her experience in using social media to help build a mission-based business initiative. BloomSpot is an online lifestyle magazine featuring the best restaurants, hotels, spas and more in SF, NY and... Green @ Work | | Tuesday, 31 August 2010 |
Turning Smelly Food Scraps Into GoldThis is a guest post by Julie E. Gabrielli, NCARB LEED, a green business advisor, founder of GOforChange.com and author of the greening business action list with a twist!. Keith Lasoya, founder of Waste Neutral, owns an organics waste hauling company that collects source-separated “all food” scraps (pre- and post-consumer)... Green @ Work | | Monday, 30 August 2010 |
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